Kickstarter >> swivelCard: Smart Business Cards by Andrew DePaula

swivelCard by intelliPaper: Cards to Cache the Cloud

invite you to view use cases at Real estate agents, what
would an extra listing every other month be worth to you? That's a new
car. A year of college. A pampering vacation. What kind of value can swivelCard
bring to you?

We invite you to view use cases at Real estate agents, what would an extra listing every other month be worth to you? That's a new car. A year of college. A pampering vacation. What kind of value can swivelCard bring to you?

964 backers pledged$115,647to help bring this project to life.

A swivelCard is a premium paper business card that includes a USB drive--a smart business card.  It includes analytics and can be updated even after giving it out.

What Can swivelCard Do?

We patented a system for turning regular paper into a USB drive. Now we've included this technology in a business card. When you own swivelCard, you own the premium business card on the market.

  • Paper comes alive with embedded USB technology. Imagine giving your business card with pictures, videos, presentations, and websites for the recipient to interact with!
  • Analytics through a back-end software interface will allow you to access helpful information about your cards and how they are being used.
  • You can edit the destination you've selected remotely. Remote access to your swivelCard gives you many opportunities to continue interacting with the card's recipient. With the back-end interface you'll be able to log in to your account and remotely make changes to the destination. Plus, this can be done individually for each specific card. Want that potential client to go to a list of testimonials instead of your standard video greeting? You can make that change on the fly after they've left with the card!

How Could You Use swivelCard?

Professional Photographers

Real Estate Agents

Bride and Groom

Up-and-Coming Musicians

At a Trade Show

Stretch Goal!

Stretch Goal Update: With just a few days left we are lowering the next stretch goal (laser cut logos) to $140,000.  Help us make it happen!  One way you can support this is by putting your social media power behind our Thunderclap project:



Each swivelCard set contains 200 business cards. Standard sets allow for custom name and contact information. With standard sets—up through the $379 pledge tier—you'll have eight layout designs to choose from (see Card Designs section below). Full Custom Print pledge tiers ($419 and up) also allow for custom graphics or designs.

swivelCard Mini

These are the perfect way to test out this exciting technology if you aren't ready to buy a full box of swivelCards. These swivelCard-branded mini cards have the same functionality as a full swivelCard (analytics & remote access). Plus, they have a sticky pull off on the back.  Peel the tab and stick this mini card to anything

you want.

Card Designs

We've got 8 card designs you can choose from and plan to add more with various stretch goals.  Check out the designs:

Do you have a great design in mind?  Get in touch and send it our way.  We'd love to hear from you, our backers, about what you want to see.  Stay tuned for some exciting stretch goal additions!

Why Kickstarter? 

The swivelCard is incredibly powerful, but without a robust back-end interface to access the analytics of your cards, and to remotely update their content, they just won't work. We need your support to help us overcome this last development hurdle. 

Kickstarter is the perfect place for us to work with you to bring this project to completion and make swivelCard a reality.

Delivery Timeline

August through September - We'll be working hard on this Kickstarter. Help us promote and share this campaign with the world!
September through October - We'll have our engineering hats on in this phase, tinkering at warp speed to finish developing the back-end software and analytics features to make swivelCard as awesome as it can be.
October - The delivery trucks will begin lining up at our plant as we start rolling out the rewards. Rewards will be fulfilled on a first-come, first-served basis: Those who back the project first will receive their reward first. From that point we'll have our fabrication at max production to keep a steady stream of swivelCard sets coming until all the pledges are fulfilled. If you want an estimate of when your set will be delivered based on where you are in the order of backers, please send us an email and we'll be glad to give you an update.

Development Process

Early Prototype
Early Prototype

This is where we began with our early prototypes of swivelCard. We've come a long way!

Backend User Interface Screenshot
Backend User Interface Screenshot
Backend Login Page Screenshot
Backend Login Page Screenshot

The current back-end interface for swivelCard exists, but it's pretty basic. Some rudimentary tracking and analytics exist, but through this Kickstarter project and your support we'll be able to transform it into a user-friendly tool-shop powerhouse for you, the user, and bring your swivelCards to life.

Who We Are

Andrew-Engineer & prototype developer -Maker, visionary & Big Boss Man 

Kevin-Back-end software chief-Production manager 

Mark-Marketing whiz-KS Project lead 

Lorna-Social media buff-Technical writer


Your support of this project is huge. We're incredibly thankful for your enthusiasm and support!

1) One potential challenge is that development could take longer than expected. To guard against this, we've intentionally set a generous timeline for the development stage of the process based on where we currently stand. We hope we'll finish sooner, but want to allow plenty of time in case it's needed. We'll be doing user testing and feedback along the way for continuous improvement and we'll keep in close communication with you, our backers.

2) A second potential challenge is that a high number of pledges could strain our short-term production capacity. Creating swivelCard is currently a labor-intensive somewhat manual process, so we're planning to step up our production capacity with some automation and new equipment. That way we'll be sure to be able to keep up with demand and fulfill your pledges in a timely manner.

In all of this, we'll communicate often and clearly with our backers on where we are in the development and delivery process. We'll also be here to answer any questions you have about how things are going.

Learn about accountability on Kickstarter Report this project to Kickstarter

- (35 days)

Category: Business card

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