FINANCE

Ten tips for accountants’ business cards

Over the years I have collected thousands of business cards, many of them from accountants around the UK. Most of them are almost indistinguishable from each other.

I suspect that some accountants underestimate the value of an effective business card. And a fair number have business cards that look much the same as they did 10 or 20 years ago.

As ever I would be the first to say that if your current business card works for you, then stick with it. Mind you I doubt that there are many accountants who get an enquiry or a referral every time they give out their business card. It’s unrealistic to expect this of course.

Before sharing my 10 tips let me just pose a key question. 

What do

you want people to do when you give them your business card?

The ten tips of things to think about:

  1. The thickness of the card and how it looks and feels
  2. Plan the key elements of your card
  3. Which are the most important contact details?
  4. Distinguish the personal contact details from the main business details.
  5. The font type and size
  6. A professional head shot
  7. Space
  8. Your card should reflect your image
  9. Does it help you stand out?
  10. Is it useful?

Mark Lee is consultant practice editor of AccountingWEB.co.uk and chairman of the Tax Advice Network. Visit his personal website and blog.

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Category: Business card

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