FINANCE

Create a Logo & Business Card

by Louise Balle

Branding is an important factor to consider when designing your logo and business card. Branding is the development of a brand or image that will represent your company. It helps customers recognize your business name and associate that brand with products and services. The company brand incorporates certain text styles, images, color schemes and slogans that make it distinctive when compared with your competitors' brands.

A logo design is a very important part of branding your company, so it's not a good idea to try to create one on your own unless you have design experience. You can hire a professional logo designer or use one of the online logo design wizards (see Resources) to create a logo using templates and images. After you design your custom logo using the online service, you can purchase it for exclusive use by your business.

A variety of websites now offer business card design templates (see Resources). You don't have to be a layout artist to create a professional-looking card. Simply visit the website of your choice, select a template from a library of options and enter your information. You can also insert your newly designed logo. You have to submit the order with the online printing service to use that card

design. If you want to create your own business card and print it yourself, you can purchase business card paper from a supply store and use one of the compatible word-processing programs (listed on the packaging) to enter your information into the corresponding business card template.

Some business owners make the mistake of waiting until the company gets off the ground to start developing an official logo and professional business card. This is one of the first steps that a startup owner should take, because without professional marketing materials, the company appears amateurish and uncoordinated. A poorly designed logo and business card or the complete absence of these two items could cause a customer to not patronize the new company.

It's important to take time designing your logo and business cards when you first start up a business. It's not advisable to rush through the process and then decide that you want to change the theme later, because that can confuse potential customers and also requires more work on your part. Erin Ferree, a small-business brand designer, describes the process as similar to "playing dominoes" in that you have to keep jumping from document to document (from the business card to your letterhead) to make sure everything will be consistent again.

  • LogoMaker: Free Logo Maker
  • VistaPrint: Design Business Cards


Category: Business card

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